Reddit marketing, lead generation and monitoring — playbooks for founders who'd rather be useful than spammy.
Every guide on this blog is written by a founder who markets his own product on Reddit, with one rule throughout: software may read, score and draft, but a person presses post. If you are new to Reddit marketing, read these three in order, then pick the comparisons and monitoring guides as you need them.
A founder's guide to the Reddit shadowban: how to check if your account is flagged in two minutes, why accounts that talk about their own product get flagged, how the appeal works, and the habits that keep you clear.
2026-10-06 · 10 min read
How to get karma on Reddit as a founder: what karma unlocks, the minimums and filters it feeds, a karma ladder for a new account, the playbooks that get accounts flagged, and a 30-day plan.
2026-09-29 · 13 min read
Reddit ads vs organic Reddit marketing, compared by a founder who runs both: what each costs in dollars and hours, when ads come first, when organic wins, the ban-risk asymmetry, and a hybrid week you can actually run.
2026-09-25 · 14 min read
A founder's reddit marketing strategy in three layers — listen, help, mention — with a weekly routine, the moderator test for every post, and why founder accounts beat brand accounts on Reddit.
2026-09-22 · 6 min read
Ten Reddit lead generation tools compared by how they find buyer threads, what they do with your account, and what they cost. A founder's criteria, an account-risk audit, and a one-week test using free scans.
2026-09-18 · 14 min read
How to set up reddit monitoring that surfaces buyer threads, competitor comparisons and brand mentions in ten minutes a day — phrase design, routing, pruning, and the handoff to a human reply.
2026-09-15 · 8 min read
A founder's ranking of the best Reddit marketing tools by the job each one actually does: alerts, research, lead finding, outreach. Prices, free tiers, what each tool does with your account, and a one-week test.
2026-09-11 · 16 min read
GummySearch is closed. A founder's guide to choosing GummySearch alternatives by the job you actually used it for, and moving your subreddit and keyword lists in an afternoon.
2026-09-10 · 7 min read
A founder's method for finding the niche subreddits that hold your buyers: follow the questions, not the subscriber counts — then turn the list into a monitoring system.
2026-09-08 · 11 min read
How founders actually generate leads on Reddit: find the threads where buyers ask, build standing before you pitch, and reply like a human. The anti-spam playbook, start to finish.
2026-09-07 · 7 min read